All Episodes
Episodes
5: The Ethical Blind Spots in Your Design Process
In this episode, we dive into the ethical blind spots in the brand design process (in particular, packaging and visual identity design). While design has the power to shape perceptions and influence consumer...
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4: Design Frameworks: Color Theory Fails
In this episode of Design Frameworks, I’m breaking down why classic Color Theory doesn't help your design thinking. While it tells how colors influence emotions, it ignores cultural and commercial context, ie....
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3: Mastering Brand Strategy: My Wild Ride
If you’ve ever felt like strategy is an intimidating world reserved for 'genius' strategists, this episode will break that myth. I share my personal story of faking it till I made it in the creative industry and...
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2: Design Frameworks: Brand Archetypes
In this episode, we kick off the Design Frameworks series, diving into brand strategy tools and whether they actually work for independent designers and studios. Today’s focus: Brand Archetypes—the classic framework...
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1: Why Big Agency Strategy Failed Your Design Studio
In this debut episode, I dive into a hot topic I discuss with my design clients all the time: why big agency brand strategy often fails when applied to smaller studios. Big agencies—think Wieden+Kennedy, Interbrand,...
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