UPSKILL IN 60 MINS
How to Go from a Design Studio to a Strategic Design Agency: 3 World-Class Strategy Frameworks💰
My blueprint project flow will help you master world-class frameworks, create better design ideas & briefs, cut down revisions & get client buy-in early.
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FREE GUIDE
Stop Giving Away Your Strategy:
Write Proposals That Get You Paid
My free guide shows you exactly how to craft your proposal to add brand strategy stage to the design workstream—so clients say YES.
SEND IT TO MEWHO DOES SHE THINK SHE IS?
Hi, I'm Nika.
I'm an ex-big agency Brand Strategy Director who helps independent studios & designers do strategy themselves.
After 8 years of cutting my teeth on monster projects for Diageo, Unilever, PepsiCo in London, I have mastered world-class brand strategy but hit burnt out hard. I quit my beloved job, moved to the West Coast & started working with independent studios I was passionate about. These agencies didn't do brand strategy the way I was trained, and their clients didn't have the time or the budget for my big agency process.
So I had to innovate. Over the past 7 years I have worked with 20+ agencies and mastered a new leaner way to do strategy that still delivers clarity & inspiration, but in less time. I now teach this workflow & frameworks, so studios can do it themselves.
"Nika’s process consistently delivers inspiring results and has been invaluable in shaping the projects she has worked on at Glasfurd & Walker. Her course is sure to provide strong foundational thinking, a clear process, and expert insights for anyone looking to sharpen their approach to Brand Strategy.
"
- Phoebe Glasfurd, Creative Director & Founder at Glasfurd & Walker, Vancouver
"Nika has worked at the sharp end of some of the world’s biggest brands, from Johnnie Walker to Dove to Pepsi. She’s known in the industry for seamlessly bridging the gap between client needs and studio talent. A strategist at heart, she’s also highly visual and fluent in both business and design, translating commercial challenges into inspiring, actionable direction for creatives. If anyone can teach designers the art of brand strategy, it’s her."
- Ed Hayes, Head of Strategy at Bloom Design, London
"I’ve personally been struggling to find helpful resources on learning and applying brand strategy to help support ideation. Nika found a way to make strategy work way more fun, approachable and effective. So this is a great opportunity for independent designers and studios to work with an experienced strategist to better sell and improve our strategic creativity.
"
- Rosie, Creative Director at Otherwise
🚀How to Go from a Design Studio to a Strategic Design Agency: 3 World-Class Strategy Frameworks
Big Agency Frameworks & Slide-by-Slide Project Flow to build a foundation for winning design work.
IN 60 MINS YOU'LL LEARN:
1. Role of Brand Strategy in Design
2. Top Agency Strategy Frameworks to Kick Off a Design Project
3. Project & Presentation Flow
Say goodbye to the stress, uncertainty, and endless revisions of your first client presentation. Learn how to lay a strong, strategic foundation right from the start—so you can avoid brief creep, blown-up budgets, and the frustrations of clients judging your work based on personal taste.
In this class, you’ll learn the frameworks and process used by top agencies to present ideas as compelling strategic solutions clients will trust. You’ll streamline your process, get faster approvals, deliver bigger ideas and position yourself as a world-class talent who’s worth more.
This Upskilling is For You:
Independent Design Studios
Revisit the fundamentals of design strategy to escape burnout & run projects like a well-oiled machine.
Ex-Agency Designers & Account Managers
Gain the skills to execute the process you’ve only observed from a distance.
Freelance Designers
Get clarity on how to structure your thinking and ideas efficiently, like a world-class creative.
⚡DESIGN BIGGER PODCAST
Actionable brand strategy for designers.
Brand strategy is learned on the job—through decks, meetings, and office chatter. Let me be your inside source to sharpen your design thinking.
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